Title

Pini Reznik

Pini Reznik is a seasoned technology leader with extensive experience in the software industry. He is the CEO and Co-Founder of re:cinq, a pioneering Green Software Services business that empowers organizations to reduce their carbon footprint through innovative software solutions.

Posts by Pini Reznik

Stuck in the Middle? Reach Operational Excellence with Cloud Native

In my previous post , I discussed my book Cloud Native Transformation: Practical Patterns for Innovation . The book outlines a typical project lifecycle curve that starts with research and exploration, then moves to identifying a new winning technology, and then embarking on a transformational journey that typically takes 2-5 years. Once maturity is achieved, the sustaining innovation process continues, but most major changes related to the big transformation are done.

read more

From Adoption to Mastery: Reaching Cloud Native Maturity

From Adoption to Mastery: Reaching Cloud Native Maturity

Five years ago, I wrote “Cloud Native Transformation: Practical Patterns for Innovation” ​​ drawing from my 5 years in Cloud Native consulting and over 2 decades in IT. The book’s core message was that Cloud Native—defined then as containers, microservices, and dynamic scheduling—was a transformative business change. It wasn’t just new tools, but a shift from monolithic to distributed systems. Conway’s Law dictated that this architectural change necessitated an organizational one.

read more

Lean Software Development: Reducing Agile’s Environmental Impact

The Environmental Cost of Agile: Why Lean Software Development is the Next Step

Did you know the IT industry is on track to become a leading contributor to global carbon emissions? Despite the vast computing power at our fingertips, a staggering amount of it is reserved, but goes unused, creating a digital landfill of wasted energy and resources. This article takes a deep dive into how the pursuit of speed and agility in software development has paradoxically led to this unsustainable situation. We’ll trace the evolution of methodologies from Waterfall to Agile, revealing how our “growth at all costs” mindset has fostered a culture of over provisioning. But there’s hope: we’ll explore how embracing Lean principles can revolutionise software development, leading to a more sustainable and efficient future for the IT industry.

read more

Just 2% More? Could Climate Change Be That Easy?

Just 2% More? Could Climate Change Be That Easy?

I recently watched a thought-provoking TED Talk by Jens Burchardt from BCG How we can curb climate change by spending two percent more on everything . He presents a compelling idea: let’s tackle climate change by paying just a 2% markup on consumer products. This extra cost could finance the cleaner production of materials like steel, which often comes with a heavy carbon footprint.

read more

The Hidden Cost of IT Emissions: Why Companies Must Act Now

The Hidden Cost of IT Emissions: Why Companies Must Act Now

At re:cinq, our mission as Green Software consultants is to empower businesses to slash their IT-related carbon emissions. The ICT sector is exploding, with emissions predicted to soar to 14% of global CO2e by 2040. The urgency is clear – to meet the Paris Agreement goals, we must drastically cut emissions by 2030 and reach net-zero by 2050.

read more

Sustainability Reporting: Effective Change or Mere Formality?

Sustainability Reporting: Will It Save the Planet or Just Create More Paperwork?

Climate change momentum is accelerating. Governments, like the EU with its Green Deal and Fit for 55 program , are setting ambitious emissions reduction targets – net-zero by 2050. To track progress, businesses are now facing mandated sustainability reporting, starting with larger enterprises. Corporate Sustainability Reporting Directive (CSRD) introduced by the EU requires larger enterprises to submit first reports for year 2024 in the early 2025.

read more